FREE: ATI's SWOT Analysis Tool

As seen in ATI's November 2021 Motor Age article. See all of ATI's articles in Motor Age.

ATI's SWOT Analysis Tool

Don’t wait for another pandemic or economic downturn to determine how you would survive. Learn from the past and make valuable changes in your shop to secure its future.

Identify the new opportunities that are in front of you by doing a SWOT analysis. A SWOT analysis is a self-evaluation of your shop’s greatest Strengths, Weaknesses, Opportunities and Threats. Using this method helps shop owners see the current state of their business clearly so that they can think outside the box and break out of their comfort zone to make needed changes.

Complete the form on this page and we'll immediately email the tool!


This article helped me realize the importance of looking at my business using the SWOT analysis to prepare for what is next. I hope this pandemic has an ending, but it did force us to quickly and, uncertainly at first, look at how we were going to interact with customers and employees. Taking the same SWOT approach with the rest of our business will have us more prepared for the next event that is around the corner.

Greg Caldwell

G&C Tire and Auto Service | Chantilly and Manassas, VA

Get the FREE SWOT Analysis Tool

Existing ATI Members: Access this tool in Overdrive. Please do not complete this form.