FREE: ATI's Comfort Zone Self-Assessment Form

As seen in ATI's March 2021 Motor Age article. See all of ATI's articles in Motor Age.

ATI's Comfort Zone Self-Assessment FormThe article Are Your Comfort Zone's Walls Blocking Your Success? written by ATI Executive Coach Brian Hunnicutt addresses how shop owners limit their success by remaining in their comfort zones and building walls that hinder growth. These walls are excuses that enable old habits to keep them from moving forward and achieving their goals.

If you genuinely want to grow your shop to the next level, you must learn to break out of your comfort zone and embrace new strategies, methods, advice, and tools. Doing so requires you to break down walls that you've constructed over the years—but first, you must identify them.

Find out what's holding you back by completing ATI's Comfort Zone Self-Assessment so you can address it and move forward.

Complete and submit the form on this page and we'll immediately give you access to the tool!


“After a number of attempts by my Coach Brian Hunnicutt to get me to change my viewpoint, he asked why I am defending a wall that no longer is a part of where I am going?strong> He sent me the Comfort Zone Self-Assessment Form to fill out and helped me realize that just stopping and trying to answer the question made a huge difference in my life. Please ask yourselves the same question.”

Kent Von Schilling

Ferber's Tire and Auto Service | Ashland, VA

Download the FREE Self-Assessment

Existing ATI Members: access this tool directly in Overdrive. Please do not complete this form.