FREE: ATI's "Everything Speaks" Checklists

As seen in Chris Frederick's January 202 Motor Age article. See all of ATI's articles in Motor Age.

ATI's Everything Speaks ChecklistsThe secret to charging more for your service is to add value by consistently creating memorable moments. As you read in the article “Three Sure-Fire Ways to Charge More for Your Service,” Disney is a prime example of how this concept works. They are a class-act organization that makes every effort to ensure that their environment sends customers the right message. That’s why they can increase their prices year-after-year, and customers will happily pay.

Download ATI's "Everything Speaks" Checklists to:

  • Make your staff aware of your expectations and their responsibilities
  • Verify that key tasks are being completed regularly
  • Ensure that your shop environment is consistently sending customers the right message

Doing these tasks will not only make your customers less price-sensitive and willing to pay more, they may even refer their friends and family to share in the experience.

Complete and submit the form and we'll immediately give you access to the tool!


"Three Sure-Fire Ways to Charge More for Your Service” is a powerful reminder that people will pay more for an exceptional experience. Using ATI's "Everything Speaks" Checklists has motivated me to focus on creating memorable moments for my customers by giving me practical steps to implement in my shop. This is necessary for anyone who’s looking to gain an edge over their competition by raising their standards.

Andy Wasmer

J & H Tires | Essex, MD

Download the FREE Checklists

Existing ATI Members: access this tool in the CPTS Resource Center. You do not need to complete this form.