FREE: ATI's Exceptional Customer Service Checklist 

As seen in Chris Frederick's July 2019 Motor Age article. See all of ATI's articles in Motor Age.

ATI's Exceptional Customer Service ChecklistAirline pilots use a checklist every time they take off and land. Why would they do that if they have flown thousands of times? The best way to create a habit is to follow a checklist. The best way to ensure the same quality of service each and every time is to follow a checklist.

If you would like to keep more customers or increase the numbers of times they come back, then the key is better service. Maybe you feel you are already the best? Try ATI's Exceptional Customer Service Checklist to see if you are covering ALL of the areas. By using the checklist you will

  • Eliminate problems caused by a lack of information.
  • Stop any misunderstandings with your customers before they happen.
  • Deliver to the customer the vehicle that reinforces the value you have provided for the money they are spending.

Complete and submit the form and we'll immediately give you access to the tool!


We thought we had the systems for the Front Desk down pretty good until we went through the Exceptional Customer Service Checklist. We found areas that needed some extra attention. After we went through the checklist together and even added some items that we felt would fit our shop, we were able to give our customers an even better experience.

Darrin Mocur

Denny's Auto Service | Riverton, UT

Download the FREE Customer Service Checklist

Existing ATI Members: access this tool in the CPTS Resource Center. You do not need to complete this form.